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Which AI Model for Which Shot: A Decision Guide

A routing table by shot type, with credit costs and our own measured generation times. Physics goes to Seedance, iteration to Omni, hero shots to Veo.

The useful question is not which model is best, it is which model to point at the shot in front of you. Models in 2026 are close enough on general quality that the differences that matter are specific: physical behaviour, motion control, audio in the same pass, and how long you wait. This is the routing table we actually use.

TL;DR

The routing table

Canon 8frame prices, a credit is $0.01 at pack rate. Times are medians from our own production jobs, with sample sizes stated below:

Shot type Model Credits Why
Blocking a composition Wan 3.0 480p 24 Cheapest look at whether the frame works
Fast exploration, many tries Gemini Omni Flash 135 (8s) 39s median, audio included
Dialogue or ambient sound Gemini Omni Flash 135 (8s) Audio generated by default
Deliberate camera move Kling v3 Standard 86 (5s) Most directable motion at this price
Silent clip for a music edit Kling v3 Standard 57 (5s) A third cheaper than the audio tier
Weight, momentum, liquid Seedance 2.5 157 (5s) Physical behaviour lands in fewer tries
Product label must stay exact Seedance 2.5 157 (5s) Holds fine detail through motion
Hero shot, cinematic ceiling Veo 3.1 Standard 448 (8s) Best single-shot look, price to match
Hero shot on a budget Veo 3.1 Fast 168 (8s) Most of the look, a third of the cost
Long single take, 10 to 30s Wan 3.0 34 (Prime, 5s) to 203 (Prime, 30s) Only route to a long continuous shot
Character speaking to camera OmniHuman or Higgsfield Standard varies Presenter work, not scene work
Per-second billing, short cuts Runway Gen-4 Turbo 8 per second 5s costs 40

The three rules behind the table

Iterate cheap, commit once. Most of the distance between a bad clip and a good one is prompt and framing, not model capability. A model you can try eight times beats a better model you can try twice. This is why Gemini Omni Flash earns its place on speed rather than quality: at a 39-second median against Kling's 143 and Seedance's 234, it fits more attempts into a working session.

Measured on our own jobs: Gemini Omni Flash median 39s and p90 52s over 70 jobs; Kling video generation median 143s and p90 199s over 58 jobs; Seedance median 234s and p90 531s over 36 jobs. Modest samples, consistent direction.

Pay for the specific thing you need. Seedance costs 83 percent more than Kling and the advantage is narrow: physics. For a slow push-in on a static subject you are paying the premium for something you will not see. For a shot where an object falls and settles, you are buying fewer retries.

Audio is a price dimension. Several models bill separately for sound, and several include it. If your edit has a music bed anyway, the silent tier is correct and cheaper. If the audio is part of the performance, a model that generates both in one pass holds sync in a way a separate pass cannot.

The shots no model handles well

Worth knowing before you spend credits trying:

When the answer is a camera

Route it away from every model on this list when the shot is a real person whose credibility is the point: testimonials, founder stories, case studies, recruitment. A phone and two minutes beats any of these, costs nothing, and carries no consent question.

FAQ

What is the single best model if I only learn one? Kling v3 Standard. Good motion control, audio included, moderate price, and it covers most briefs.

Which model is fastest? Gemini Omni Flash on our measured jobs, by roughly 3.5x over Kling.

Is the most expensive model the best? For a single hero shot, Veo 3.1 Standard is genuinely the quality ceiling. For everything else it is the wrong tool, because you cannot iterate at 448 credits a try.


Route the shot, do not pick a favourite. The 8frame canvas is free and unlimited, and generation is paid from $19/month.

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